Beyond Google

The industrial revolution and steam age reduced the value of physical labour. Google has now set the bar pretty high for any aspiring knowledge workers. Essentially to deliver value you have to be able to deliver beyond what Google has to offer for free. What might the hourly rate be for a professional Googler ? Would a Google Scholar Googler get a premium ?

Imagine a researcher not delivering what could be discovered on Google in 30 mins and hoping to be paid for it ? Trust has a part to play and perhaps Googling the symptoms of pancreatic cancer would not be enough to head direct to the operating theatre.............but give automated eye scan based diagnosis a few years and we might be there.

DeepMind the Google AI project will really accelerate the erosion of value in knowledge work and challenge the value of many previously well protected professions.