Tuesday, 15 January 2019
Sports rights owners spoilt for choice as streaming platforms multiply
Opening up a new market from a technical perspective for a streaming provider is just a matter of adjusting the IP address range in the data base and ensuring that the CDN provider has a point of presence in country. The marketing is a different matter but Google and Facebook have the global footprint.
Distribution options for live video include YouTube, FaceBook, HotStar, DAZN, 11 Sports, ESPN Plus, B/R Live, ROKU, Hulu and many others.
The impact of this on the economic models is yet to be fully understood. YouTube will be tough to beat in my view but at this point before the online subscription model for live sport is proven, it is anybody's guess.